Nowadays, LinkedIn has emerged as a powerful tool for business owners and individuals to increase their links and generate more leads, promote their brand. About 55 million organizations across the world depend on LinkedIn pages which help them to engage their customers and employees. In fact, success for any business depends on the customer base and potential supplier base and LinkedIn offers a simple connection to both. Any business can take advantage of an advanced search in order to raise and develop its brand awareness.
The LinkedIn community is divided into two categories: members and organizations. These play an important role in the engagements and interactions in the business world.
Let's discuss some new features launched by LinkedIn:
Invite to follow
Now you can directly request the people to follow your business page. This new LinkedIn features help the Individuals and Companies to grow more their connections by sending a request to follow their page to target their audience. The main objective is to build quickly a following and make more engagement with your web pages. The individual has an option whether they opt-out of these invites if they do not wish to receive them.
Stream with the LinkedIn live
LinkedIn launched its own live streaming service in February of 2019. Later on, it added some features which helped members and organizations have real-time interactions with the community. In this new feature live streams added 7X more reactions and 24X more comments as compared to standard video posts. Previously, that feature was restricted for personal profiles.
Post as a page or a member
According to LinkedIn, a new toggle switch on the homepage reduces friction and allows you to post from the same place that you already post on LinkedIn, so you can promote your organization's brand in the way that works for you. This made it easier for you to engage with your community and you can promote your organization brand according to the way that you wished.
Eventually, LinkedIn has added many features and these features are updating based on the changing trends in marketing, business sector, etc. These features maintain privacy, save time, drive business goals and expand the network.
To know more about features see the video below: